Category Archives: Customers & clients

Right enough

Rock solid conviction. Absolute certainty. 100% correct. Rammed to the very brim with self-belief. We all like to be right, right? Hang on a mo, tho. Even I, the (less than proud) possessor of a somewhat forceful personality, one which has unpleasant tendencies to veer towards the zealotry end of the certainty spectrum, know that it’s simply

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Progression confession

For me, there is no one direction. But for clarification, I’m not talking daft boys bands here. As if. I’m an old punk rocker, remember. I don’t do boy bands. By this I don’t mean that I’m veering wildly from one entrepreneurial idea to another. Nope, the basic principle has stayed the same. I help people

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Sector sectarianism

Taking sides. We all do it. And we Scots have got our side-taking skills down to a fine art. Fence-sitters we ain’t. We love a good rammy, a ding-dong, and a heated debate. We’ll argue ’til we’re blue (or indeed, green) in the fizzog, and stick to our side of the story long after the

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The real deal

I am pure authentic, me. Really, I am. When it comes to small business, I am the real deal. I am 100% pure in heart, mind and practice. Except, of course, I’m not. What I am is 100% pure human business being – flaws, foibles, failings and all. If that makes me genuine and brimful

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Seconds out

It’s not about the money, money, money… Well actually, it is. Profit margin matters. Make no mistake, bringing in the moolah is right up there on my personal and professional priority list. As I never tire of telling anyone who’s seriously thinking about joining the small business circus, you gotta be in it for love

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Mind your language

I’ve got the blues. The bad language blues. Not the effing and blinding variety, feck no. That would be hypocrisy of the highest order from one who indulges in foul-mouthed badinage on a woefully regular basis. Nope, the bad language getting my goat is jargon. I’m talking about the strands of language used in niche

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Small business swithering

Sshhhhhht! Don’t tell anyone, but I’ve got a confession to make. See, I’ve been completely and utterly undecided. No, not about the big vote, I’ve been completely and utterly decided on which box I will be placing my X in long since. Nope, the vacillation, the dithering and the procrastination causing all kinds of angst

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The inside track

Expert? Who, me? Expert in heehaw. Or at least that’s what my instant reaction was when introduced recently at a client’s board meeting as a “media expert”. S’funny being called an expert, and brings the self-effacing Scot in me rushing right up to the surface, but expertise is all relative, innit? Compared to the good people

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Sick as a parrot

Sole trading? It’s enough to make me sick. Picture the scene. It’s half an hour before you’re due to head off to deliver some work for a client, when the words that strike fear and loathing into the very soul of every sole trader or small business come calling. No, not “hello, this is HMRC,

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The fickleness of feedback

The customer’s always right, right? Wrong. Or at least, the customer’s opinion has to be taken with a large pinch of salt. Because frankly my dears, who can really be bothered with feedback? But before you come over all high and mighty, get down off that high horse. I don’t mean that the feedback I

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