Adam Lang, Shelter Scotland
Mairi Damer of WORD UP Communications really knows her stuff when it comes to media training. Mairi and the WORD UP team have delivered a total of four one day media training workshops for Shelter Scotland staff, plus an advanced media training session for our Senior Management Team. Mairi and the team facilitate highly engaging workshops using their portable studio set-up, all of which have provided our people with outstanding opportunities to prepare, practice and perform simulated interviews for radio and TV. WORD UP tailored the practical exercises using interview topics and questions which were meticulously researched in advance. This level of detail, combined with the practical exercises, provides fantastic, immersive learning. WORD UP have supported Shelter Scotland to think differently about participation in broadcast interviews, and to to take a more open, accessible and transparent approach. Mairi and her team really helped our staff to develop their abilities to deliver our core messages with confidence, credibility and maximum human engagement. They encouraged us to move away from defensive interview techniques and adopt more engaging, audience-focussed methods, and we’ve been doing that with great success ever since.