Category Archives: Customers & clients

Business is like buses

We’re all doomed. No, I’ve not gone and joined a group of end of the world adventists, but I definitely had a Private Frazer moment recently.  For a couple of days I simply couldn’t shrug off a certain despair. There I was in early January, looking over the vast tundra of emptiness that was my

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Cracking the client communication code

A wise businessman and fellow sole trader once told me that clients often don’t really know what they need. They just know they need something. This fellow traveller in the field of communications, training and confidence building, has had a few more years under his business belt than me to recognise the early warning symptoms. He’s

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