Category Archives: What’s the Word

Nervous networking for small business

Tense, nervous headache? Oh yes, the dull throb and queasy tummy symptoms began at about 4pm last Wednesday. And not surprisingly, the green-round-the-gills feelings began a couple of short hours before I headed out the door earlier this week in my new role as small business owner and sole trader. Because I was getting ready

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Social media – surfing or sinking?

Smoke and mirrors? Snake oil? Staggering waste of time and energy? Or simply superb marketing and communication tools? When it comes to social media, I cannot be the only small business owner who just doesn’t know which side of the 140 character fence to come down on. And, let’s face it, words are what I’m

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BLOG NO. 1

Jumping off the career cliff is something I’m getting pretty good at. I’ve gone through that gut-knotting, nerve-shredding, free-falling leap of faith into the abyss twice already in my adult life. But this is the first time I’ve leapt headfirst off the edge to go it alone with a small business. I’ve jacked in a

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